BCM112# Internet paradigm III: Framing and the Construction of Perception

For this weeks lecture, we are learning about framing and how can frame effect impact our life.

Framing means the way that an information is presented such that it causes different interpretations in the mind of the listener or the responder. Frame was built by our past experience since we born.Our parents will indoctrinating knowledge to our mind, what should we do and what things we can’t do. After we grow up, there is a frame system in our mind to help us identify everything is this world.

However, the same information can be presented in different manner, and people will elucidate a different response.

Framing effect

From this picture, if people watched this event on TV. People will think that the people on the left is trying to kill the people on the right, people on left side will be identify as “bad guy” . This is an example of frame and exactly show how can framing effect influence people’s thought.

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