BCM206 The attention Economy

In today’s society with the complicated information, the attention from public is also very limited. The scramble for public attention has become an economic form.

TikTok is already become one of the most popular short-video app in the world, I think TikTok is also a very good example from attention economy. TikTok contains almost most type of video to attract young generations’s attention, I can see lots of people who are watching TikTok when I was on the train/subway.

TikTok is very good at attracting people’s attention like I mentioned before, the app can accurately calculate the types of videos you like and keep recommend these video to you. Lots of people were addicted to TikTok because the app itself knows what kind of content that we want to see the most such as beautiful people/delicious food/fantastic magic show etc..


Attractive content from TIKTOK

However, I don’t think the product from attention Economy is good because the purpose of these product is to take over all of your free time. It will limit our time on study/working which will bring negative effect to us.

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